Is Search Engine Optimization essential for a small business? The answer is a resounding YES.
Most consumers today before buying a product or service turn to the Internet for researching the product/service they are looking to buy.
This research entails:
SEO helps improve the ranking of your website in a search engine. This makes it easier for the end-user to locate you. SEO channelises more traffic to your website, helps in creating brand awareness and ultimately generates more enquiries.
Definitely. Google Search Engine Algorithm has made some very effective updates, such as Panda, Penguin and Pigeon which are designed to provide more useful and relevant local search results. This in turn is helping small businesses achieve better ranking for their products and services.
Some factors that search engines take into account while ranking a website
Quality of Content
Website SEO Friendliness
USER Interaction with the Website in terms of CTR, CTA and Bounce Rate
Social Media Presence
A small business should target words relevant to its business. They can target keywords related to:
Product and Services
Industry and Location
SEO is a long term investment where results can normally be expected after a few months of starting the SEO activity. Search Engine Algorithms take into account the competition for keywords targeted by you and the relevancy of ON Page and OFF page activity before ranking your website Hiring an SEO expert is a good idea because he/she is well-versed with White Hat and other legitimate techniques and he/she can guarantee a great ROI. If these legitimate techniques are not deployed search engines can penalise websites.